Farley (ファーリー) is a character in Animal Crossing Games that only appears in Animal Forest Animal Forest + Animal Crossing and Animal Forest e+ Farley lives in the fountain/bell shrine and comes out to give the player a golden axe, once the player has a perfect village. Farley is most likely the person that speaks to the player when they speak with the bell shrine/fountain.
Farley never appeared in the other Animal Crossing games, as of now. Many believe that he was replaced by Serena, who shares similar roles in City Folk. Both do appear in the fountain, and both give the player a better axe.